Work Less & Make More

To make more money in less time, it takes having a business that generates active and passive income.

But the risk factors to consider when on a venture like this is high and riddled with uncertainty. So how do we eliminate all the B.S. and jump right into attracting customers and automating sales?

How To Work Less

The best way to start working less is with marketing. I know right, the "M" word - at times might as well be "F".

What business owners need is a way to attract customers automatically. That way they can use their marketing to work "for" them and allow more time to be free to do other things.

But how can a business automatically attract prospects? Well to start, it's from the moment of engagement.

Because normally, hungry people start with the low hanging fruit - which is obvious. And as a business owner, we need to understand what our prospects desire and hang it low enough for them to reach.

This way, prospects are attracted to something that they already want and capable to have it.

In sales copy, this is what some call the use of "headlines". Which is a pretty ancient form of advertising that survived the depression, recession, wars and yet still in constant use today.

Consider the fact that you're reading this far down an article because of a headline that reads : "Work Less & Make More".

Not to mention the impact of sales copy and it's history, take a look at this example from 1901:

From an article by Joe Lazauskas

And now look at sales copy today, which is much shorter and more concise. Mostly because of it's use over the years and our ever adapting social lingo.

Taken from Your Celebrity Magazines

  • Hello, Great Skin!
  • Expert Hacks
  • Insider Secrets
  • The Ultimate Blemish-Busters
  • You..But Richer
  • Money Moves To Make Now and Cash In Later

The list goes on..

But the main thing to consider when reading headlines like these are the benefit driven aspect of it. Because this is where you can see "who" the target market is.

Expert tip #1

Feel free to hit any news stand and snap pics of headlines such as these for your sales copy. That way you can speed up the process of attracting prospects by using up to date effective copy that was specifically designed to make magazines such as these literally jump off the stands.

Or better yet, Google it and never leave the house - like we just did.

Make More

You may think that writing sales copy takes more work and you'd be right. But what you fail to realize is that once your copy is written, it can be used around the clock to market and automatically attract prospects and sales, to finally free up more time.

And time is money right?